Social Media 101: Beauty & Professionalism

Social Media 101: Beauty & Professionalism

Social media is such a crucial way to advertise your work and creating a brand for yourself. Unfortunately, though, many of us have had our social media accounts since before we were entering the professional workplace. So how do you go back and make your account workplace and clientele-friendly and continue to lead by example in the beauty industry? We asked our Marketing team to share some of their tricks and tips.

  1. Spring clean: Start by going through your pictures. Anything you’ve posted, anything you’ve been tagged in, or anything that can be traced back to you. If it isn’t something you would want your grandma to see, you probably don’t want your guests or boss to see it, either. So take it down or call your friend and ask them to untag you or take it down. Remember, your social media account is a direct reflection on you.
  2. Keep it light: Watch your language and conversation subjects. Swearing, talking about religious or political opinions, or generally making polarizing statements can be incredibly harmful. Try to avoid things that would make someone have a decided opinion about you.
  3. Keep it professional: Avoid anything too personal. It’s ok to show that you are human and that you have feelings that fluctuate day-to-day, but avoid expressing each and every emotion or feeling or frustration on your pages. It can make others uncomfortable. Plus, we’re daymakers, so try and make it a positive post.
  4. Clean slate: If needed, make a completely new page. If you feel like there is just too much to go through on your current page, make it private and start a whole new page for your work friends and guests to add you on and follow your work. This is particularly useful for anyone that goes by a completely different name in the salon.
  5. Grammar goddess: ALWAYS proofread. Sometimes we get so excited about our work or something exciting happening in our lives that our words don’t end up making sense. Reread your work before you post to avoid confusion.
  6. A picture is worth a 1,000 words: That’s our motto. Beauty is visual, so keep descriptions short and sweet.
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