Massage Therapy


This is at the core of any education at The Institute of Beauty and Wellness. Our 750-hour massage therapy program takes you on a journey of understanding and discovery that works to submerge you in the benefits of massage. Our massage therapy program begins with an education in anatomy and clinical skills that are bolstered by opportunities such as cadaver labs, CPR training and specialty clinics. Help create a world of calm with Aveda.

  • Financial aid and scholarships available to those who qualify
  • Complimentary continued education after graduation
  • Full-time, evening and 3-day programs available
  • Tuition includes professional kit & iPad


Focusing on a wide variety of massage disciplines such as deep tissue, Swedish, and aromatherapy; the program at the Aveda Institute Madison delivers the massage essentials you need as well as the Aveda branding you are looking for. With training in Aveda Signature, Chakra massage, and Aveda ritual body opening ceremonies you can help your clients find an inner wellness influenced by the passion of Aveda.


At Aveda Institute Madison we want you to build success. We help to facilitate this by limiting our class sizes and providing personal iPads for your personal development. By including opportunities to attend cadaver labs and CPR training we help you build your own success.

We also offer three different schedules to help you pursue your dreams, no matter what life may be throwing your way. Combined with an increase in your time in the Aveda Spa Clinic Lab, we strive to build an experience that can help you master your skill.


By enrolling in the massage therapy program at the Aveda Institute Madison, you are beginning a lifelong journey of education and learning.

We help nurture that growth by welcoming guest speakers to our beautiful, easily accessible facility, as well as offering additional training techniques to our current students and talented alumni. These innovative workshops can not only help you to excel throughout your career but some meet the education units required for re-licensure. An Aveda Education is truly one that supports you for life.

At the Aveda Institute Madison we know that wellness is more than skin deep. It’s a journey in health and internal peace that influences you, as well as your clients and many others in your life.

  • Small Student-to-Instructor Ratio provides individualized training.
  • We are committed to technology as part of our mission in educational excellence. Learn more, here.
  • Student Leadership Council meets monthly to provide business and management skill training.
  • Student Assemblies provide monthly recognition and communication to students, showing the value of positive team meetings.
  • Multiple Career Fairs introduce you to prospective employers and allow you to gain confidence interviewing with salons and spas while still in school.
  • Student Fashion Shows provide you with the opportunity to exercise creativity in makeup, hair, choreography, fashion design, teamwork and community awareness.
  • Photo Shoots provide you with the opportunity to learn photographic hair and makeup techniques.
  • An Advisory Board of Industry Leaders annually review the school’s curriculum and offerings.
  • The Education Fund provides you with the opportunity to learn demonstrated skills from Aveda Global experts, as well as nationally recognized industry leaders.

I’m a student here and I LOVE it. Everyone- instructors and fellow students- are all positive and uplifting. I feel confident in my skills and future because of this amazing school. AIM Graduate, Mya

I had a career planning session with Kate from admissions. It was very personal and I loved being able to sit down and talk about any concerns or questions I had. After touring the Institute, I know it’s the right place for me. I look forward to beginning classes here. Sam


Our online curriculum system, called LearnAveda, is filled with training options and updates that can see you through graduation. When you enroll at the Aveda Institute Madison you will receive your very own iPad to access this amazing platform as well as access to help your skill stay fine-tuned and in demand. We strive to be environmentally conscious and digital learning helps reduce the use of paper and other materials.


The Institute campus is in the heart of the city, nestled among museums, shopping, restaurants, outdoor venues, nightlife and near the UW Madison campus.


We utilize an educational methodology that is unique to the Aveda Institute Madison. We feature a module program that assists you in mastering the practical skill in our Aveda Clinic Lab as you are learning the theory and lecture element of each milestone. When incorporated with our smaller class sizes, this type of module program can allow you to hone your skills faster than you would have believed possible.

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