Instructor Spotlight: Jeffrey Montoya, AMTA Wisconsin Chapter President

Instructor Spotlight: Jeffrey Montoya, AMTA Wisconsin Chapter President

Massage therapy instructor and department lead Jeffrey Montoya became the President of the American Massage Therapy Association – Wisconsin Chapter last year on May 3, 2018. The chapter consists of over 2000 members throughout the state. Jeffrey is the is the massage therapy department lead not only at the Aveda Institute Madison, but also at our sister school, The Institute of Beauty and Wellness in Milwaukee. In addition to leading and teaching the massage therapy programs, Jeffrey is an approved provider of continuing and advanced education.

As president of the association’s Wisconsin Chapter, Jeffrey is responsible for the vision and direction of the organization. As president, he aims to increase volunteer membership participation in the chapter. Many volunteer positions have gone unfilled for over a year. Participation of the members is key fulfilling the organization’s goals. He plans to utilize the relationships he has built with many massage therapists working in various settings in the field.

Jeffrey is also enthusiastic about potential legislative activity this year. The AMTA Wisconsin chapter has been working on clarifying legislation to include stretching, body treatments and the application of kinetic tape as appropriate by massage therapists. The proposed legislation will also help state licensed massage therapists deal with local ordinances and provide penalties for practicing massage in the state without a license.

Massage therapy is a growing field. Many massage businesses and spa are unable to keep up with the demand for qualified massage therapists.  Jeffrey believes that it is important that massage therapy is promoted as an option for a fulfilling career in the wellness industry. The Wisconsin AMTA Chapter can provide a powerful voice to promote the industry. Check out more info on our massage program here.

Last year marked 75 years for AMTA, which was started in 1943. The Wisconsin AMTA Chapter was originally founded on May 1, 1955.  It has grown to an association with more than 80,000 members.

In addition to his teaching, he is currently at student, pursuing a doctorate in health professions education at Logan University.   Learn more about him on Instagram @MontoyaSensei.

Contact us for more information on our massage program.


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