How We Donated Our 2018 Earth Month Funds

How We Donated Our 2018 Earth Month Funds

Earth Day was established on April 22 by Wisconsin native, Gaylord Nelson, nearly 50 years ago to raise awareness for the preservation of our increasingly fragile planet. Since 1999, Aveda and the Aveda network of salons, spas and institutes have been raising funds for clean water to honor Earth Month, totaling over $56 million dollars raised.  Aveda’s mission revolves around caring for the world, from the products they make, to the ways they give back to society. As an Aveda institute, we are passionate about living out the charitable efforts set forth by Aveda.

In 2018, we collaborated with Milwaukee organization, The Water Council, to choose three scholarship recipients through the Future Water Leaders Fund, a fund created by The Water Council to support students in Wisconsin’s water technology industry. We raised funds for the scholarships along with our sister school, the Institute of Beauty and Wellness and Neroli Salon & Spa throughout Earth Month and a multitude of efforts and events.

We raised a grand total of $18,000 during the month of April in 2018. $13,000 was donated to Wisconsin students focused on water projects and water academic programs. Thirteen applications were submitted with the three winners selected through a group effort from our administration and Green Teams. The Green Teams are made up of student ambassadors that educate the student bodies on how to live greener lives and ensure they embody the Aveda Mission. The remaining $5,000 is being donated directly to The Water Council.


2018 Earth Month scholarship winners:

  • Nick Brnot, Milwaukee School of Engineering (MSOE)

MacCanon Brown Homeless Sanctuary Aquaponics Project – MSOE University Honors Program

Through a philanthropic effort with Sr. MacCanon Brown, MSOE Honors Students will be implementing a year-round aquaponics system and urban agriculture garden to provide food for a soon-to-be built homeless shelter on Milwaukee’s north side. The team will use the funds awarded to construct a prototype this summer.

  • Tabatha Davis, University of Wisconsin – Madison

Water Project Coordinator Intern

Tabby is currently in the municipality of Joyabaj, Guatemala working to install a water system and collaborating with short-term design teams to coordinate allocation and transportation of project materials. The funds she receives will go towards surveying equipment as well as reimbursement for travel and living expenses.

  • Andrea Petersen, Mount Mary University

Water Science Intern

Andrea is working for Stonehouse Water Technologies where she invented a new nitrate removal technology and is wrapping up her final semester of undergrad. This scholarship will go toward developing a parasite removal technology and tuition.


Want to help us reach our goal for 2019?

There are several ways to donate.

  • Stop by anytime during the month of April and play Spin-to-Win for a donation of $5 and you could win a service of equal or greater value.
  • Round up your total at the register to donate your extra change (through April).
  • Purchase tickets to our annual Earth Month fashion show, Catwalk for Clean Water, hosted by Geno Stampora.
  • Or, donate any amount to our Crowdrise.

Together, we can make the planet a better place!

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