How We Donated Our Earth Month Funds

How We Donated Our Earth Month Funds

Earth Month was established 48 years ago to create awareness of our increasingly fragile earth. Aveda’s mission is centered around caring for the world we live in from the products they make to the ways they give back to society. Aveda and the Aveda network of salons, spas and institutes have been raising funds for clean water through a multitude of efforts since 1999 with over $56 million dollars raised. As an Aveda institute, we are passionate about living out the charitable efforts set forth by Aveda.

This year we collaborated with Milwaukee organization, The Water Council, to choose three scholarship recipients through the Future Water Leaders Fund, a fund created by The Water Council to support students in Wisconsin’s water technology industry. We raised funds for the scholarships along with our sister school, the Institute of Beauty and Wellness and Neroli Salon & Spa throughout Earth Month and a multitude of efforts and events.

We are proud to report that together, we raised a grand total of $18,000 during the month of April. $13,000 has been donated to Wisconsin students focused on water projects and water academic programs. Thirteen applications were submitted with the three winners selected through a group effort from our administration and Green Teams. The Green Teams are made up of student ambassadors that educate the student bodies on how to live greener lives and ensure they embody the Aveda Mission. The remaining $5,000 is being donated directly to The Water Council.

2018 Earth Month scholarship winners:

  • Nick Brnot, Milwaukee School of Engineering (MSOE)

MacCanon Brown Homeless Sanctuary Aquaponics Project – MSOE University Honors Program

Through a philanthropic effort with Sr. MacCanon Brown, MSOE Honors Students will be implementing a year-round aquaponics system and urban agriculture garden to provide food for a soon-to-be built homeless shelter on Milwaukee’s north side. The team will use the funds awarded to construct a prototype this summer.

  • Tabatha Davis, University of Wisconsin – Madison

Water Project Coordinator Intern

Tabby is currently in the municipality of Joyabaj, Guatemala working to install a water system and collaborating with short-term design teams to coordinate allocation and transportation of project materials. The funds she receives will go towards surveying equipment as well as reimbursement for travel and living expenses.

  • Andrea Petersen, Mount Mary University

Water Science Intern

Andrea is working for Stonehouse Water Technologies where she invented a new nitrate removal technology and is wrapping up her final semester of undergrad. This scholarship will go toward developing a parasite removal technology and tuition.

About The Water Council

Headquartered in the Global Water Center in Milwaukee, Wisconsin, next to the world’s largest freshwater system, The Water Council is a non-profit organization that drives economic, technology and talent development to support the global water industry. As the leading U.S. cluster, and one of the most powerful water technology hubs in the world, the organization convenes global water leaders and supports more than 190 members from small and mid-sized businesses and large global corporations to engineers, entrepreneurs, utilities, government agencies, education programs and non-profits, with valuable services, programming and networking opportunities.


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