How-To: 3 Looks With Aveda Men’s Thickening Paste

male aveda model with a crewcut, smoldering into the distance

How-To: 3 Looks With Aveda Men’s Thickening Paste

HAIR MATTERSContainer of Aveda Men's Thickening Paste

According to a European research study, hair plays an important role in self-image. The Current Medical and Research Opinion journal asserts that thinning hair can impact self confidence and self-esteem. Aveda is addressing the styling needs of men with thinning hair by launching a 93% naturally derived product that is formulated specifically for them—Aveda Men Pure-Formance™ Thickening Paste.


Aveda Men Pure-Formance™ Thickening Paste is for male guests who express concerns with thin/thinning hair, lack hair density and/or want a styling solution that instantly thickens hair. This product is a great styling companion for current Invati™ Men guests, but it can be used by any male guest who wants to create the appearance of thicker hair.

WHAT IT IS A lightweight paste that works easily through the hair.

WHAT IT DOES Instantly thickens hair strands for a strong, defined style with natural shine.

HOW TO USE IT Work a small amount between palms, and apply to damp or dry hair evenly from roots to ends. Style as desired.

HOW IT WORKS Instantly thickens hair with the power of amla, coating each hair strand from roots to ends. Natural castor wax and rice bran wax help provide structure and versatile hold with a natural finish.

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